If you own a small café, deli, butchers or bakers then it important to choose the correct type of display case to house the products you have for sale. Your business will not be able to reach its full potential without the use of the correct countertop fridge – they allow you to showcase your stock to your customers while keeping them fresh.
For the past 30 years, J&M Refrigeration has offered an assortment of serve over counters and display fridges to various businesses who need to showcase their stock to people who come through their door.
There are many things to consider when buying display cases and we have put together a list to help our clients to choose the countertop fridge which best suits their needs and requirements.
Shelving Options
The amount of shelves that are used with your serve over counter fridge will determine the amount and size of food and drink products you can display to your customers. We stock various styles that come with numerous shelving options.
J&M can provide glass shelving to allow for maximum visibility of all your stock. This is made possible because light can more easily pass through the display case compared to one that has solid shelving. Tiered shelving is another choice we offer so you are sure to find something to suit your needs.
Display Case Size
When it comes to deciding the size of your serve over counter display fridge there are a few things you need to consider. These are the floor space you have at your business premises, the quantity of stock you have and the stock’s shelf life.
It is no good purchasing a display case that cannot reasonably fit on your shop’s floorspace without making it cluttered or dangerous for your customers. You also need to have a display fridge which can house the correct amount of stock for how quickly you sell your products, while if the majority of your produce has a low shelf life then it might be advisable to go for a smaller case which will save you money and energy.
Lighting Styles
When displaying any type of food or drink product, lighting is of the utmost importance. If your customers cannot properly see your stock, then they cannot be expected to buy them. With the correct lighting inside your display case or service over counter fridge you can massively increase the chances of someone making a purchase.
Like our shelving and size options, we also stock designs that have a variety of lighting choices. We offer both fluorescent lighting and the energy efficient models which incorporate LED interior lighting. The lighting you decide on for your display fridge will play an important role in the amount of sales you have.
Along with shelving, the size and lighting of the display cabinet you purchase you will also most likely wish to have a colour scheme that is in keeping with the rest of your café, shop or deli. For further information about what you need to consider when buying a display case please do not hesitate to get in touch with our expert, helpful team. You can complete our ‘request a call back’ form to the right of the page, you can visit our contact us page or by calling us on 0121 544 0555.
