At some point or another, we’ll all have stepped into a bakery and been seduced by the range of delicacies on offer. A refrigerated display cabinet is a strong marketing tool, and one that has likely convinced you to treat yourself before, but just how important is the right bakery display be in ensuring that your products fly off the shelves and ensure customers keep coming back for more?Let’s be honest, when a customer enters a store like a bakery, they can easily be tempted by a stellar cake display fridge.
Perhaps it’s the way the products are arranged, the colourful assortment of treats that you sell, or the affordable prices and deals – but whatever it is, it’s easy to see why it’s so important to have a high-quality cake display cabinet. Whether you’re selling freshly made cream cakes or homemade pies, using the correct storage to keep your produce fresh and tasty, without hindering the aesthetics of your display, is vital to your success.
In this post, our experts here at J&M Refrigeration will walk you through why a great display fridge is so important, and ways your bakery will be able to benefit from having one.
Why is refrigeration important in a bakery?
The correct commercial refrigeration solution is important in almost every industry. But, when it comes to storing and serving food, the need for a commercial refrigerator that will keep your produce fresh and safe to eat is imperative.
Different food industries will require different types of refrigeration and optimum temperatures to keep items fresh and standards high. The wrong type of refrigeration, or incorrect settings, could result in food spoiling, ultimately becoming a drain on money, stock and resources.
We understand that you won’t want to make these mistakes with your bakery business, which is why choosing the right cake display unit for your shop is vital.
When it comes to finding the perfect bakery display, two of the most crucial factors to consider are temperature and humidity – there’s nothing worse than spoilt and soggy pastries! It’s also important to store and display your produce in a way that will appeal to customers and passers-by, and at J&M Refrigeration, we’ve got the perfect solution with our cake display fridge options.
A refrigerated display cabinet is a perfect way to keep goods fresh, whilst offering customers a full view of exactly what you’re selling in an aesthetically pleasing way. But what are the other benefits of using a cake fridge display for your products in your bakery?
- Enhance business sales – Refrigerated display cases are designed for maximum visibility, and help ensure that your customers work up an appetite when browsing your tasty baked goods – allowing them to choose just the confection their heart desires. Conveniently, increased visibility for your customers usually leads to an increase in sales for you, business will be booming!
- A hygienic storage solution – Refrigerated display cases are closed off to the outside air – preventing your produce from getting stale by sitting out in the air all day. This helps extend the shelf life of your produce, helping it stay fresher for much longer. They also help prevent countless hands from touching your baked goods and potentially smothering them in nasty, unwanted germs. With refrigerated display cases, you’re promoting a much cleaner, healthier business and reducing the risk of anyone getting sick from eating your goodies!
- Low maintenance – Keeping your display case in tip-top condition is easy. Simply check the temperature daily (if you can) to check it’s within the right range to keep your products fresh, and set time aside each week to give it a thorough clean – using soapy water or a vinegar solution.
- Easy stock control – The clear glass helps you keep an eye on what products are running low, allowing you to replenish and keep business flowing.
- Display options – choose from different lighting and signage to switch up your display.
- Energy efficiency – with our display fridges, you don’t have to open and close a door every time you want to get a product out – helping to minimise the amount of cold air being lost.
Are there any drawbacks?
Luckily, when it comes to our cake display fridges, the pros outweigh the cons by a mile. But what are the disadvantages, exactly?
Size – this is arguably the biggest disadvantage of a cake display unit. These refrigerators are much smaller than standard commercial fridges, as they aren’t designed to store a large quantity of food or produce.
Location – it’s not always possible to install a commercial display fridge in your place of business. Seeing as it performs as both a storage container and a marketing tool for your products, it must therefore be placed in a suitable location that accentuates these qualities. A smaller shop may feel rather cramped with a cake display case – impacting the flow of customers and, therefore, your sales.
Condensation – This is a naturally occurring issue across most commercial display fridges, and it’s of particular concern because it takes away from one of their key benefits – visual accessibility. Your door could quickly become covered in condensation, ruining the aesthetic and efficiency you would normally benefit from. These drawbacks can be avoided pretty easily with a bit of proper planning and preparation – and they aren’t a reason to steer clear of a cake display unit altogether!
Select your perfect cake display fridge with us
If you’re in the market for more efficient refrigeration service, then we think we have just what you’re looking for! From high-spec display fridges to serve over fridges and multideck display fridges – we have the option to suit your requirements. At J&M Refrigeration, we also believe in offering our customers a lifelong service, meaning that as well as supplying and fitting your commercial fridge, we will also help to maintain it through regular services and 24/7 emergency commercial fridge repair, should you need it. Whether you want to schedule regular maintenance appointments or you need a reactive service, our commercial fridge repair experts are always on hand and happy to help your business get back up and running.
To find out more, why not give us a ring today – or fill in our quick contact form and one of our team will get back to you as soon as possible.
